Website Conversion Optimization Checklist

Above the Fold Elements

• ✓ Clear headline that explains what you do in 5 seconds
• ✓ Prominent call-to-action button
• ✓ Professional hero image or video
• ✓ Trust signals (reviews, awards, certifications)
• ✓ Phone number clearly visible

Navigation & User Experience

• ✓ Simple, intuitive menu structure
• ✓ Mobile-friendly responsive design
• ✓ Fast page load speed (under 3 seconds)
• ✓ Sticky header with CTA
• ✓ Easy-to-find contact information

Calls-to-Action (CTAs)

• ✓ Clear, action-oriented button text
• ✓ Contrasting colors that stand out
• ✓ Multiple CTAs throughout page
• ✓ Specific value proposition on each CTA

Trust & Credibility

• ✓ Customer testimonials with photos
• ✓ Case studies or success stories
• ✓ Industry certifications and awards
• ✓ Security badges on forms
• ✓ Professional photography

Forms Optimization

• ✓ Minimal form fields (only ask what's necessary)
• ✓ Clear labels and error messages
• ✓ Privacy policy link
• ✓ Confirmation message after submission
• ✓ Mobile-optimized form layout