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Checklist
Digital Marketing
Santa Barbara Business Marketing Checklist
A step-by-step checklist to ensure your Santa Barbara business has all the marketing essentials in place to attract and convert customers.
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Website Essentials
- ✓ Mobile-friendly responsive design
- ✓ Fast loading speed (under 3 seconds)
- ✓ Clear call-to-actions on every page
- ✓ Contact information easily accessible
- ✓ SSL certificate (HTTPS)
- ✓ Professional design that reflects your brand
Local SEO Essentials
- ✓ Google Business Profile claimed and optimized
- ✓ Consistent NAP (Name, Address, Phone) across all listings
- ✓ Local keywords in page titles and content
- ✓ Location pages for each service area
- ✓ Schema markup implemented
- ✓ Local citations on relevant directories
Content Marketing
- ✓ Regular blog posts (2-4 per month minimum)
- ✓ Social media presence on relevant platforms
- ✓ Email newsletter setup
- ✓ Video content showcasing your business
- ✓ Customer testimonials and case studies
Online Reputation
- ✓ System for requesting customer reviews
- ✓ Process for responding to all reviews
- ✓ Monitoring of online mentions
- ✓ Professional social media profiles
Need Help Implementing This Strategy?
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