30 day marketing checklist

Get Your Business Found on Google

This checklist covers everything from Google Business Profile optimization to on-page SEO, local citations, and review management.

Google Business Profile (15 Points)

• ✅ Claim and verify your Google Business Profile
• ✅ Add accurate business name, address, phone (NAP)
• ✅ Select correct primary and secondary categories
• ✅ Write compelling business description (750 chars max)
• ✅ Add high-quality photos (exterior, interior, team, products)
• ✅ Set accurate business hours including holidays
• ✅ Enable messaging feature
• ✅ Add services/products with descriptions
• ✅ Post weekly updates (offers, events, news)
• ✅ Respond to ALL reviews within 24 hours
• ✅ Add Santa Barbara-specific attributes
• ✅ Use Google Posts for announcements
• ✅ Upload menu/price list (if applicable)
• ✅ Add booking links
• ✅ Keep profile 100% complete

On-Page SEO (12 Points)

• ✅ Include 'Santa Barbara' in page titles
• ✅ Write unique meta descriptions under 160 chars
• ✅ Use H1 tag with target keyword
• ✅ Include H2/H3 subheadings with variations
• ✅ Add Santa Barbara neighborhoods you serve
• ✅ Optimize images with alt text
• ✅ Include schema markup
• ✅ Ensure mobile-friendly design
• ✅ Fast page load speed (under 3 seconds)
• ✅ Add internal links to other pages
• ✅ Include customer testimonials
• ✅ Add clear call-to-action buttons

Local Citations (10 Points)

• ✅ Yelp listing with reviews
• ✅ Apple Maps
• ✅ Bing Places
• ✅ Facebook Business Page
• ✅ Santa Barbara Independent directory
• ✅ Chamber of Commerce listing
• ✅ Visit Santa Barbara (if tourism-related)
• ✅ Industry-specific directories
• ✅ Ensure NAP consistency everywhere
• ✅ Update all listings quarterly

Reviews & Reputation (8 Points)

• ✅ Request reviews from happy customers
• ✅ Make review process easy (QR codes, links)
• ✅ Respond to negative reviews professionally
• ✅ Thank customers for positive reviews
• ✅ Aim for 4+ star average rating
• ✅ Get reviews across multiple platforms
• ✅ Feature best reviews on website
• ✅ Monitor review sites weekly

Content & Keywords (5 Points)

• ✅ Create 'Areas We Serve' page
• ✅ Write blog posts about Santa Barbara topics
• ✅ Target long-tail local keywords
• ✅ Include FAQ section
• ✅ Mention local landmarks and neighborhoods

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